Rich is the Founder of Citrus Springs, currently serves as CEO & President, and has been an Industry Innovator since day one. His accomplishments include ó He introduced Pepsiís first Fountain Juice Solution with Larry Young of Pepsi General Bottlers and COBO Bottlers.
Rich Developed the Industryís first Bag-n-Box 100% Orange Juice Concentrate, currently one of the companyís most successful offerings. Rich led the initiative to make Citrus Springs the nationís first manufacturer of HTST Pasteurized juice concentrate in 1996. Rich Developed the Foodservice Concentrate Solution for the Childcare Industry with Kinder Care, and La Petite; receiving recognition for Citrus Springs as La Petite Foodservice Partner of the Year (2001).
More recently, Rich developed Foodservice Solutions for Pepsi Prestige Accounts Dixie Stampede and Apple Valley Farms in Pepsiís Southeast Business Unit, and orchestrated an ongoing contract for the Carolina MU with SCDOC for 39 State Prisons in 2008.
Rich holds a JD from the University of Nebraska-Lincoln and is a member of the Nebraska State Bar Association.