Steve joined Citrus Springs as Executive Vice President of Sales & Marketing after spending 32 years with Pepsi Co. and Pepsi Bottling Group. Steve exited PBG as a seasoned Executive in the Southeast Business Unit (SEBU), and brings expertise across a wide array of business areas and market segments. While he is considered a P&L Expert amongst his peers, Steve also has extensive experience with Key Customer Management and Sales, Warehousing and S&D, and MEM management.
Steve had the foresight to bring Citrus Springs Breakfast Quality Juice to the SEBU in PBG in 1996, and in doing so introduced what are now Pepsiís most profitable products in the region. Steveís knowledge of the Industry and proven ability to execute Sales & Marketing Initiatives gives Citrus Springs Best-in-Class Leadership in this critical business area.